Boutique Stores in Sevierville | Smoky Mountain Shopping


Discover these one-of-a-kind stores in the Smokies’ shopping haven.

Tennessee’s Smoky Mountains boast a dazzling shopping mecca: Dolly Parton’s hometown of Sevierville. With goods for shoppers of all ages, Sevierville is loaded with stores from outlet malls to upscale galleries, brand-name stores to flea markets, antique shops to co-ops. Whether you seek serious bling, simply enjoy the thrill of the hunt, or are looking for some signature pieces to define your personal style, these five boutique stores are truly fabulous.

BAAK Boutique on Newport Highway pairs trendy women’s fashion with great customer service. From flirty tops to maxi dresses, adorable socks to funky earrings, stylish jeans to cuddly sweaters, BAAK offers a great selection of styles from size small to triple-x at affordable prices—in fact, no clothing item is over $39.99. The options include some treasured brands: BAAK is an authorized retailer for Sloane Ranger handbags and Simply Southern tees. Because the focus is on current fashion, the stock of merchandise is constantly changing—but odds are good you’ll find something to adore whether your vibe is casual or dressy. Since opening in 2015, BAAK has built a fanbase that keeps growing.

Beyond 436 in downtown Sevierville offers a stylish selection of goods from clothing to candles, purses to pottery, kitchen gear to decorative pillows, and women’s shoes to one-of-a-kind pieces. The stock is so eclectic and quality so impressive that even if you walk through the door planning to “just look,” odds are high you’ll find at least one thing you can’t resist. Owner and stylist Mary Ellen Rader hand selects items for women, men, and home and artfully displays them throughout the space. Perhaps a piece of Buie Pottery designed exclusively with and for Beyond 436 will tickle your fancy? Sip a complimentary glass of wine or cold beverage while you shop. Every purchase is beautifully packaged—ready to present as a gift or to pamper yourself.

Jolene's can help you add some pizzazz to your style. The whimsical shop caters to lovers of bling, butterflies, and Dolly Parton with its curated selection of clothing and handmade local items from earrings to handbags to candles and other treasures. If you admire hometown gal Dolly’s rhinestone-studded style, this boutique is your best bet to find items inspired by it. The shop is easy to find on Bruce Street in historic downtown Sevierville: It’s across the street from the famed statue of Dolly on the courthouse lawn.

Loralei’s offers a curated selection of items, mostly from local artisans. Located on Dolly Parton Parkway and open since 2009, owner Lorie’s goal is to “help ladies feel pretty by finding clothing, jewelry, and accessories that show off their attributes and personality. I try to make sure everyone is wearing something that compliments them!” The wide array of products includes trendy clothes from size small to triple-x, accessories, organic food products, gift items, jewelry, lotions, bath products, specialty gifts, and more. Diva Nights, which are hosted routinely, offer snacks, drinks, and fun along with sale prices on rarely discounted items.

Ronel Raicsics Design is a bespoke jeweler located in downtown Sevierville. For nearly 40 years Ronel has been handcrafting original fine jewelry and custom sentimental pieces, working with high-quality precious metals and gemstones to create unique treasures. Whether you’re looking for custom-designed pieces, redesigns, or want to select whatever catches your eye in the display case, visit this special store for rings, necklaces, bracelets, earrings, pins, pendants, and pretty surprises. “I can make something beautiful at any price point,” he promises. Whether you like simple and traditional or elaborate and ornate, every detail of each piece Ronel produces is expertly designed and crafted.

Ready to shop until you drop? Check out four more of Sevierville’s one-of-a-kind shops.

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